Coach the Coaches Puka Ārahi Whutupōro by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Tā me ngā Pāpāho Whakaputa Competition Category.
ParahiTā· 2022
Coach the Coaches Puka Ārahi Whutupōro
by Natasha Mozz
Client: Adidas
A' Design Award Parahi Winner in Tā Category
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- Verified Award Winner
- Verify Award Status for #137201
The Design
About Coach the Coaches Puka Ārahi Whutupōro
Ko Coach the Coaches he puka ārahi mō tētahi kaupapa whakangungu whutupōro i hangaia mō ngā kaitākaro e 10 ki te 14 tau te pakeke. I whakaritea te puka ārahi mō ngā kaiwhakangungu whutupōro kia taea ai te whakamahi i te kaupapa i roto i ngā mahi o ia rā. Ko ngā rauemi taketake, i kī tonu i te kuputuhi, i huri hei tohutohu mārama i hangaia i runga i ngā whakaahua whakamōhio (infographics). He āwhina te tae kaha i te whakatere i waenga i ngā wāhanga, ā, ko te roa o te papa kei te taha o ia whārangi e tohu ana i te wāhanga iti. Ko te ripanga o te papa whutupōro me ngā tohutohu hangarau te tūāpapa o te ahua ataata.
The Recognition
About the A' Design Award Parahi
Ko Coach the Coaches Puka Ārahi Whutupōro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Coach the Coaches Puka Ārahi Whutupōro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Coach the Coaches Puka Ārahi Whutupōro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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