Plasma Sf Ko Te Hoahoa Momotuhi by Paul Robb

Plasma Sf Ko Te Hoahoa Momotuhi by Paul Robb is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2022

Plasma Sf Ko Te Hoahoa Momotuhi

by Paul Robb

Client: S6 Foundry

A' Design Award Parahi Winner in Whakairoiro Category

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Colors

The Design

About Plasma Sf Ko Te Hoahoa Momotuhi

Ko te Plasma he momotuhi whakahurihuri i hangaia hei whakamaarama i nga kaupapa whakairoiro. Kei roto i te momotuhi nga momo kanorau me te maha o nga momo huinga ahua nui me te neke atu i te 80 nga momo glyphs e tuku ana i te hanumi glyph, e whakapouri ana i te momotuhi he ahua ahurei. He tino pai te momotuhi mo te waitohu i nga whakawhitiwhiti korero e hoatu ana he toenga tirohanga motuhake. I whakawhanakehia te pukapuka Tauira hei oma poto mo nga kaihoahoa 20 tuatahi ki te hoko i te momotuhi.

The Recognition

About the A' Design Award Parahi

Ko Plasma Sf Ko Te Hoahoa Momotuhi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Plasma Sf Ko Te Hoahoa Momotuhi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Plasma Sf Ko Te Hoahoa Momotuhi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging: 256 pages full colour, hard-backed book
Tags: Font design, Branding, Identity, Type design
Design Challenge: The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research: Research photography and onsite sketching
Inspiration: The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration: July- September 2021
Patents: Paul Henry Robb
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb