Aqua Minerale Redesign Kōhua Inu Wai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2022
Aqua Minerale Redesign Kōhua Inu Wai
by PepsiCo Design and Innovation
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
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The Design
About Aqua Minerale Redesign Kōhua Inu Wai
Ko te Aqua Minerale Redesign he hoahoa kōhua mō tētahi waitohu wai i pouaka e hokona ana i Ruhia. Ka hipoki te whakahou nei i te tū matua me ngā rārangi reka iti, e whakakotahi ana i te kohinga i raro i tētahi pūnaha tuakiri ā-tirohanga kotahi. Ko te ariā ka ahu mai i te whakaaro he puna oranga te wai, ka whakaaturia mā ngā āhua rere me ngā rārangi ātaahua. Ka whakaōrite te hoahoa kotahi i te tū me te whakapai ake i te kitenga o te hua i runga i te pae. Ko te whāinga he tautoko i ngā kaihoko e hiahia ana ki te pupuri i te taurite i ngā rā pukumahi.
The Recognition
About the A' Design Award Hiriwa
Ko Aqua Minerale Redesign Kōhua Inu Wai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Aqua Minerale Redesign Kōhua Inu Wai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Aqua Minerale Redesign Kōhua Inu Wai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive to keep in balance throughout their busy days. It was time for a redesign, so the Design Team was tasked with bringing a new holistic portfolio vision to life, harmonizing the Aqua Minerale portfolio, and building a beautiful and compelling Visual Identity System.
- Inspiration
- The Design Team had to take into consideration both Aqua Minerale’s core and flavor sublines for this redesign, and needed to create a new packaging design that would improve product visibility on shelf. As we conceptualized a new direction for Aqua Minerale, we embraced the idea of water being a unique source of life, and inspiration for living a life of fluidity and grace.
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