Gatorade GX Patch and APP Primary Function: Pūmanawa Waea Pūkoro by PepsiCo Design and Innovation

Gatorade GX Patch and APP Primary Function: Pūmanawa Waea Pūkoro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

HiriwaPūkoro· 2022

Gatorade GX Patch and APP Primary Function: Pūmanawa Waea Pūkoro

by PepsiCo Design and Innovation

A' Design Award Hiriwa Winner in Pūkoro Category

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View at A' Design Award Press Release Award Badge

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The Design

About Gatorade GX Patch and APP Primary Function: Pūmanawa Waea Pūkoro

Book Text: He pūnaha whakamākūkū whaiaro a Gx e hangaia ana e tētahi pūmanawa waea pūkoro, he papa werawera, me tētahi pātara ka taea te whakamahi anō. Ka piri te papa werawera Gx ki te takawae ka kohia te werawera i te wā o tētahi mahi korikori kaha-nui hei aroturuki i te ngaronga o te wai me te konutai. Ka matawaia e te Pūmanawa Gx te papa ka waihanga i tētahi kōtaha werawera. Mai i te kōtaha werawera, ka tūtohu te pūmanawa i ngā rautaki whakamākūkū me te whāngai mō te mahi korikori e whai ake nei. E iwa ngā tākoha pod Gx me ō rātou taumata rerekē o te warowaikawa me te wetohiko e tūtohua ana ki te kaiwhakamahi. He iti ake te kirihou e whakamahia ana e ngā pod i ō ngā inu kua whakawairuatia katoatia, kore-whakakī-anō.

The Recognition

About the A' Design Award Hiriwa

Ko Gatorade GX Patch and APP Primary Function: Pūmanawa Waea Pūkoro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Gatorade GX Patch and APP Primary Function: Pūmanawa Waea Pūkoro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Gatorade GX Patch and APP Primary Function: Pūmanawa Waea Pūkoro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formulas, Gx pods contain differing levels of carbohydrates and electrolytes, which are suggested to the user by the Gx recommendation engine. The pods were also thoughtfully created with less plastic than fully diluted, non-refillable beverages.
Production Technology: The latest upgrade to the system is the new Gx Sweat Patch that completes the personalized hydration system. Until now, sweat testing was traditionally done in a lab using expensive equipment and skilled technicians, and therefore only accessible by top professional teams. Gatorade transformed this resource-intensive process into a method that is simpler, cheaper, and accessible to everyone by developing the Gx sweat patch. The patch is a next-level wearable that sticks to the user’s forearm and collects sweat from one high-intensity workout to track fluid and sodium loss. Then, the Gx App—designed to help athletes optimize workouts and track long term progress—scans it all. Using that unique sweat profile, it recommends hydration and fueling strategies for the next time the activity is performed, helping athletes optimize their workout and recovery.
Inspiration: Gatorade’s founding mission is rooted in an enduring commitment to maximizing athletic performance and helping athletes perform their best. We know that every athlete is unique and as a result has individualized needs in order to fuel peak performance. Customization and personalization are the next frontier of sports, nutrition, and sustainability.

Read the Press Release