Lay's 2021 Mood Match Mahi Tuatahi: Ngā Kōpaki Kai by PepsiCo Design and Innovation

Lay's 2021 Mood Match Mahi Tuatahi: Ngā Kōpaki Kai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2022

Lay's 2021 Mood Match Mahi Tuatahi: Ngā Kōpaki Kai

by PepsiCo Design and Innovation

A' Design Award Rino Winner in Takai Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Mahi Tuatahi: Ngā Kōpaki Kai

Kuputuhi Pukapuka: Ko Lay's 2021 Mood Match he raupapa kōpaki kai maramara i hangaia mō tētahi tono koha pāpāho pāpori motuhake. Kei roto i te huinga ngā hoahoa e whā i whakaawehia e ngā mowhiti āhua ngākau, e hono ana ki ngā maharatanga me ngā kare-ā-roto pai. Ko te whāinga i kīia, he whakaora i tētahi kare o te hihiri, tētahi rānei o te whakamarie. Kua whakataurite ia hoahoa ki tētahi reka me tētahi kare-ā-roto: te mihi mō te Tīhi Tunu me te Hupa Tōmato, te tūmanako pai mō te Kapuhinu, te kaha whawhai mō te Kirīhi, me te ngākau harikoa mō te Rahiri Tote. Ka whakaratohia e te kōpaki tētahi whakatā poto mai i te oranga o ia rā.

The Recognition

About the A' Design Award Rino

Ko Lay's 2021 Mood Match Mahi Tuatahi: Ngā Kōpaki Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Lay's 2021 Mood Match Mahi Tuatahi: Ngā Kōpaki Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Lay's 2021 Mood Match Mahi Tuatahi: Ngā Kōpaki Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release