Lay's Flavor Swap Influencer Kit Mahi Tuatahi: Te Whakapaketanga Kai by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Mahi Tuatahi: Te Whakapaketanga Kai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2022

Lay's Flavor Swap Influencer Kit Mahi Tuatahi: Te Whakapaketanga Kai

by PepsiCo Design and Innovation

A' Design Award Rino Winner in Takai Category

20,209

Verified Award Winner

Verify Award Status for #137246

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Mahi Tuatahi: Te Whakapaketanga Kai

Tuhinga Pukapuka: Ko te Lay's Flavor Swap Influencer Kit he hoahoa whakapaketanga kai i hangaia mō tētahi kaupapa raumati i mauria mai ai ngā reka o Funyuns me Doritos ki ngā kirihi Lay's. Ko te whakapaketanga e whakakotahi ana i te hoahoa peke Lay's o nāianei ki ngā tae waitohu o ia reka: kikorangi mō te Cool Ranch, kākāriki mō te Funyuns. Ko tētahi tauira o ngā mowhiti aropōtae e whakamaharatia ana ngā āhua o ngā kirihi taketake, me te whakanui i te mahi tahi i waenga i ngā waitohu. I hangaia hoki tētahi kete whakaaweawe whakauru, ā, i tukuna ki ngā tāngata rongonui pāpāho hei whakatimata i ngā kōrerorero mō te kaupapa.

The Recognition

About the A' Design Award Rino

Ko Lay's Flavor Swap Influencer Kit Mahi Tuatahi: Te Whakapaketanga Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Lay's Flavor Swap Influencer Kit Mahi Tuatahi: Te Whakapaketanga Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Lay's Flavor Swap Influencer Kit Mahi Tuatahi: Te Whakapaketanga Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release