Mirinda Vintage Special Edition Kōwhiringa Inu by PepsiCo Design and Innovation

Mirinda Vintage Special Edition Kōwhiringa Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2022

Mirinda Vintage Special Edition Kōwhiringa Inu

by PepsiCo Design and Innovation

A' Design Award Rino Winner in Takai Category

22,607

Verified Award Winner

Verify Award Status for #137258

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Vintage Special Edition Kōwhiringa Inu

Ko Mirinda Vintage Special Edition he hoahoa kōwhiringa mō tētahi inu ngahau. Kei waenganui o te tapanga te waitohu āhua ārani, me te ingoa Mirinda kua tuhia ki ngā reta porotaka, e rite ana ki te mata rehu, he rerekē i te momo waitohu o nāianei. Ka whakamahia ngā pounamu karaehe kia kitea tonu ai te inu, ā, ko ngā pōtae mā mā e whakaoti ana i te āhua tawhito. Ko te hoahoa nei e whakakotahi ana i ngā tohu waitohu o mua me tētahi kāhua hou, ngāwari. Ko te hua he kōwhiringa kohikohitanga, i whakaritea mō ngā kaihoko rangatahi me ngā tāngata kua mōhio kē ki te waitohu.

The Recognition

About the A' Design Award Rino

Ko Mirinda Vintage Special Edition Kōwhiringa Inu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Mirinda Vintage Special Edition Kōwhiringa Inu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Mirinda Vintage Special Edition Kōwhiringa Inu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the label, the instantly recognizable orange-shaped logo is front and center, with the Mirinda name spelled out in bubble-like vintage type uncharacteristic of modern day Mirinda. The glass bottles showcase the product and clean white bottle caps complete the throwback feel. In a society that revolves around ever-changing trends, Mirinda Vintage Special Edition offers a collectable opportunity, where fans can own a product that has withstood the test of time.
Inspiration: The goal for the Mirinda Vintage Special Edition was to highlight the brand’s heritage while keeping in mind relevance for today’s consumers. While designing this Special Edition, the PepsiCo Design Team ensured its elements were eye-catching for the Gen Z target audience, as well as generations already familiar with Mirinda. This sleek and simple Mirinda design borrows from vintage cues, but combines it with modern sensibility for an entirely new look.

Read the Press Release