Middle of Nowhere Whārangi Hapa Paetukutuku by Yijia Xie

Middle of Nowhere Whārangi Hapa Paetukutuku by Yijia Xie is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Paetukutuku me te Tukutuku Competition Category.

HiriwaTukutuku· 2022

Middle of Nowhere Whārangi Hapa Paetukutuku

by Yijia Xie

Client: IBM Research

A' Design Award Hiriwa Winner in Tukutuku Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Middle of Nowhere Whārangi Hapa Paetukutuku

Ko Middle of Nowhere he whārangi hapa 404 i hangaia mō te paetukutuku o tētahi whakahaere rangahau. Ka puta te whārangi 404 ina kore e ora te whārangi tukutuku i tonoa, ā, ka huri tēnei hoahoa i taua wā hei toronga ki ngā wāhi pohewa. Ko ngā whenua e whakaaturia ana i hangaia e tētahi whatunga tauwhāinga whakaputa, he tauira ako mīhini i whakangungua ki ngā mano whakaahua o ngā whenua tūturu puta noa i te ao. Ko ngā hua he wāhi kāore e ora ki hea. Kua hangaia te whārangi hei paetukutuku urupare, ā, ko te whāinga kia noho mārire, kia whakamīharo hoki te ngaronga i runga ipurangi.

The Recognition

About the A' Design Award Hiriwa

Ko Middle of Nowhere Whārangi Hapa Paetukutuku te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Middle of Nowhere Whārangi Hapa Paetukutuku he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Middle of Nowhere Whārangi Hapa Paetukutuku he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie