Unless Agency Paetukutuku by Fanny De Bray

Unless Agency Paetukutuku by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Paetukutuku me te Tukutuku Competition Category.

RinoTukutuku· 2022

Unless Agency Paetukutuku

by Fanny De Bray

Client: Unless agency

A' Design Award Rino Winner in Tukutuku Category

15,106

Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Paetukutuku

Ko Unless Agency he paetukutuku i hangaia hei wāhanga o tētahi tuakiri waitohu whānui ake mō tētahi tari tohutohu me te whakawhitiwhiti kōrero. I whakawhanakehia te paetukutuku whai muri i tētahi tātaritanga mākete o ngā ia, te tūnga o ngā kaiwhakataetae me ngā tikanga o te rāngai, nā konā i puta ai tētahi papa waitohu e whakamārama ana i ngā karere matua. Ka whakamahia te whakahuahua o te waitohu monokāri hei tā i ngā āhua āporo porowhita e whakahangatanga ana i ngā tuhinga me ngā whakaahua, ā, hei hanga i ngā ata e whakaatu ana i ngā take matua. Ko ngā tae me ngā whakaahua he mea whakaawe nā te taiao me te ao o te taonga rangatira, e whakaata ana i ngā uara me te huarahi tino tika a te tari.

The Recognition

About the A' Design Award Rino

Ko Unless Agency Paetukutuku te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Unless Agency Paetukutuku he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Unless Agency Paetukutuku mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.