Transam Carriers Ko te Waitohu Umanga by Maksim Zinchuk

Transam Carriers Ko te Waitohu Umanga by Maksim Zinchuk is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2022

Transam Carriers Ko te Waitohu Umanga

by Maksim Zinchuk

Client: NUMZ Graphics

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner
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Colors

The Design

About Transam Carriers Ko te Waitohu Umanga

He tuakiri waitohu i hangaia mō tētahi kaiwhakarato ikiiki me ngā rawa e tū ana i Toronto, Kānata, ko Transam Carriers. Ko te tuakiri i hangaia ai i runga i te Zubr, arā, te Pīhona Pukupuku o Ūropi, he kararehe nō te Rāwhiti o Ūropi e tohu ana i te ahurei me te kaha. Kua whakapaitia te māhunga o te kararehe kia uru ki roto i tētahi tapatoru, ā, ko tētahi momo tuhi ritenga e paheke ana e homai ana i tētahi āhua hihiko ki te waitohu. Ko te kōwhai me te pango ngā tae matua e rua. Ka whakamahia tēnei ahua ki ngā taraka umanga, ki te paetukutuku, ki ngā pāpāho pāpori, ki ngā tuhinga tari, ki ngā whakatairanga, me ngā hua whakatairanga anō hoki. Nā ngā tapatoru kōwhai i roto i ngā whakairoiro i ahei ai te waitohu kia mōhiotia i roto i te umanga.

The Recognition

About the A' Design Award Parahi

Ko Transam Carriers Ko te Waitohu Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Transam Carriers Ko te Waitohu Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Transam Carriers Ko te Waitohu Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Dimensions & Packaging: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Tags: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Production Technology: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Design Challenge: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Research: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Inspiration: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Project Duration: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Operation Flow: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Team Members: Designer: Maksim Zinchuk
Image Credits: Maxim Zinchuk, NUMZ Graphics