Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai by Olga Takhtarova

Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai

by Olga Takhtarova

Client: Sot B&d

A' Design Award Parahi Winner in Takai Category

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Colors

The Design

About Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai

Tuhinga Pukapuka: Ko Siela he hoahoa whakakete kaipupuri mō tētahi raupapa huanga whakapaipai mā ngā tamariki. Ka whakamahia e te hoahoa nei he ngongo kirihou mā, 75 ml te rahi, kua whakapaipaitia ki te tā mata me te tā papa. Kei te pokapū o te hoahoa ngā whakaahua kua whakaahuatia, ā, ka puta mai tētahi ahua kotahi i ngā wāhi me ngā horopaki rerekē puta noa i te raupapa. Ka āwhina ngā tohu tae i ngā kaihoko ki te wehewehe i ngā huanga. Kua whakaitihia ngā kupu tuhi ki te iti rawa, kia mōhiotia tonutia ai te huanga tika i runga i te papa toa. Ko te mata mā e pupuri ana i ngā whakaahua kia mārama, kia ngāwari ai te tirohanga.

The Recognition

About the A' Design Award Parahi

Ko Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Siela Mahi Tuatahi: Te Whakakete Kaipupuri Huanga Whakapaipai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Dimensions & Packaging: Plastic tube cream bottle 75 ml. White color
Tags: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Production Technology: Screen and pad printing method
Design Challenge: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Research: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Inspiration: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Project Duration: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Operation Flow: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.