Ko te hoahoa Top Mercury Paetukutuku nā Daniel Houle he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Paetukutuku me te Tukutuku.

RinoTukutuku· 2023

Top Mercury Paetukutuku

nā Daniel Houle

Kiritaki: Azuro Digital

Kaitoa o te A' Design Award Rino i te Wāhanga Tukutuku

22,895

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #139506

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Top Mercury Paetukutuku

Ko Top Mercury he paetukutuku i hangaia mō tētahi tari whakatairanga pāpāho pāpori. Ka whakamahia e te paetukutuku ngā pānga nekehanga, pouākiaata, me ngā whakaahua ake kia whakaatuhia ai he ātaahua mā, hou hoki. I hangaia te hoahoa ki Figma, ā, i whanakehia ki Webflow, ā, e whai take ana i runga i ngā pūrere, pūtirotiro, me ngā rahi mata katoa. Mā ngā pātene me ngā hononga ka taea e ngā manuhiri te tauwhitiwhiti ki ngā wāhanga rerekē. I pupurihia te nekehanga kia iti noa kia mau tonu ai te mārama me te ngāwari o te aronga ki te whai. I eke te paetukutuku ki tētahi pāpātanga huri o te 8 ōrau, he pikinga i runga i te tohutoro o te umanga o te 5 ōrau.

Te Whakamihi

Mō te A' Design Award Rino

Ko Top Mercury Paetukutuku te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Top Mercury Paetukutuku he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Top Mercury Paetukutuku mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Inenga & Pēketanga: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tūtohu: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Hangarau Whakanao: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Wero Hoahoa: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Rangahau: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Whakaaweawe: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Roanga o te Kaupapa: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Rerenga Mahi: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Whakamana Whakaahua: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.