Borjomi Takai Putanga Raupeka by Antonia Skaraki

Borjomi Takai Putanga Raupeka by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Borjomi Takai Putanga Raupeka

by Antonia Skaraki

Client: Borjomi

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #141264

View at A' Design Award Press Release Award Badge

Colors

The Design

About Borjomi Takai Putanga Raupeka

He ngā wiri kaha, he ngā pūataata e whakapaipai ana i te rangi o Borjomi, me te kaiwhakaatu matua, he āhua whakahīhī tōna, ko te tia. He tohunga mākutu kua hurihia hei tohu o te ahurea Hōria. Ko te waitohu ā-tirohanga o "Te Kaiwhakaora Nui". E kākahu ana a Borjomi i te kanapa o ngā hākari, ā, e ara ake ana te tia i te koropuka, i waenganui i ngā wai rere tere. I tōna taha, ko te ripeka o Bolnisi i roto i te wai, ko te pito o te ora. E hono ana ngā rārangi ānuanu ki ngā rārangi pāhua o ngā pūataata, e whakanui ana i te neke. E whakakaha ana te tae whero i te hākari, ā, e whakaoioi ana te wai e ngā tangi o ngā wiri o te hanga.

The Recognition

About the A' Design Award Parahi

Ko Borjomi Takai Putanga Raupeka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Borjomi Takai Putanga Raupeka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Borjomi Takai Putanga Raupeka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Borjomi wears the glow of festivities and the deer, rises from the dome, out of the rushing waters. Around him, the Bolnisi cross in the water, the center of life. The rainbow lines are combined with explosive firework lines, emphasizing movement. The red color intensifies the celebration, and the water is disturbed by the rhythms of the vibrations of creation.
Tags: Packaging design, limited edition, can design, sparkling water
Design Challenge: The task was to design a New Year Limited Edition packaging, based on the essence and key foundation of the Borjomi positioning - Borjomi water as a liquid legend, a legend born in the heart of the Georgian mountains, deeply rooted in tradition and ancient wisdom -, but at the same time to provide it with a celebratory, festive touch.
We managed to design a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Inspiration: Fireworks. A magical entity. Your soul has been rejuvenated.
Intense vibrations, fireworks that adorn the sky of Borjomi, and a protagonist with an imposing presence, the deer. A magician transformed into the symbol of Georgian culture.
The visual imprint of "The Great Rejuvenator".
Project Duration: The project started in April 2021 in Athens and finished in June 2021 in Athens, and was released on the market in December 2021.
Operation Flow: The design is a LE New Year package for Borjomi, based on the brand’s essence, without using the usual trivial designing patterns for festive packaging.
Team Members: creative director: Antonia Skaraki
art director: Valia Alousi & Andreas Deskas
designer: Alexandros Tsakiris