Alfa Honey Tākai by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Alfa Honey Tākai

by Antonia Skaraki

Client: Fragiadakis

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Alfa Honey Tākai

E whakawhiti ana te whānau Fragiadakis i te mātauranga me te aroha mō te honi ki tētahi wheako Alpha. Ko tā te taiao e tuku ana, kia tīmata Hōu anō te tangata! I roto i te pū arapū Kariki, ko "Alpha" te pū tuatahi me te waitohu tūtahi o te whakawhitiwhitinga kōrero. I te hiahia nui ki ngā āhuatanga motuhake o te hua, kua hoahoa ngāwari rawa atu, kia kōrero te honi mōna ake. Mā te oko karāhe mārama me te momotuhi tuhi-ā-ringa, e rite ana ki te honi e maturuturu ana.

The Recognition

About the A' Design Award Parahi

Ko Alfa Honey Tākai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Alfa Honey Tākai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Alfa Honey Tākai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!
Tags: Packaging design, honey
Design Challenge: In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!
Inspiration: Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.
Project Duration: The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.
Team Members: creative director: Antonia Skaraki
art director: Andreas Deskas