Ko te hoahoa Guo Nian Hao Te 包装 nā Xiaohongshu he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Guo Nian Hao Te 包装

nā Xiaohongshu

Kiritaki: Xiaohongshu

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

10,582

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142120

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Guo Nian Hao Te 包装

Xiaohongshu's 2022 New Year pouaka koha i ahu mai i te pakiwaitara mo te Huihuinga Koanga. Ma te haere tonu i nga tikanga o nga tupuna, kua whakaritea e Xiaohongshu he huinga rereke o te Marama, te Oro, me te Whero. Kei roto i nga koha he rama mo te po puni, Halli Galli, kopaki whero, he pukapuka maramataka whero hei tohu mo Xiaohongshu. Ka whakakotahihia e tenei pouaka koha nga korero pakiwaitara me nga momo koha e toru, ka hangaia he tikanga hoahoa hou mai i te ahurea tuku iho. Ko te tumanako ki te whakapuaki i nga mihi pai mo te Tau Hou o Haina me te tuku iho he taonga tuku iho ki te reanga hou.

Te Whakamihi

Mō te A' Design Award Rino

Ko Guo Nian Hao Te 包装 te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Guo Nian Hao Te 包装 he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Guo Nian Hao Te 包装 mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Inenga & Pēketanga: Width 345mm* Depth 285mm* Height 100mm
Tūtohu: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Hangarau Whakanao: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Wero Hoahoa: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Rangahau: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Whakaaweawe: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Roanga o te Kaupapa: The project was launched in Shanghai in JAN 2022.
Rerenga Mahi: Gifts could only be found after tearing off the riddle sealed on the cover.
Ngā Mema o te Rōpū: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Whakamana Whakaahua: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu