Gui Jiu Shi Jia Kaupapa Matua: Te Purongo Kāwhena mō te Inu Waipiro nā Yunlin Dai and Weiliang Tao

Ko te hoahoa Gui Jiu Shi Jia Kaupapa Matua: Te Purongo Kāwhena mō te Inu Waipiro nā Yunlin Dai and Weiliang Tao he kaitoa whakahirahira o te 2023 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2023

Gui Jiu Shi Jia Kaupapa Matua: Te Purongo Kāwhena mō te Inu Waipiro

nā Yunlin Dai and Weiliang Tao

Kiritaki: Jiangsu Yanghe Distillery Co., Ltd

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

14,715

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #142245

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Gui Jiu Shi Jia Kaupapa Matua: Te Purongo Kāwhena mō te Inu Waipiro

Kuputuhi Pukapuka: Ko Gui Jiu Shi Jia he hoahoa purongo kāwhena mō tētahi waipiro baijiu o Haina. He tapawhā te ipu i mua, engari ko te tirohanga mai i runga e whakakotahi ana i ngā āhua tapawhā me te porowhita. Ko tēnei āhua e whakaatu ana i tētahi whakaaro ahurea e hono ana i ngā mātāpono pūmau ki te whakaaro ngāwari. Kei runga i te tapanga he tauira manu pōwhiri batik nō Guizhou, he tohu tuku iho o te manaakitanga. Ka whakaotihia te ipu mā te pūhihi, te tunu, me te muku, ā, kei te kākahuhia te kakī ki te hiako. Ka whakamahia e te pouaka he pepa motuhake, papa muka, kiriata hiriwa me ngā tohu whakaahua konganuku. Ka tautokona e tētahi pūnaha waehere-whā te whakamarumaru ki te tinihanga hokohoko.

Te Whakamihi

Mō te A' Design Award Rino

Ko Gui Jiu Shi Jia Kaupapa Matua: Te Purongo Kāwhena mō te Inu Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Gui Jiu Shi Jia Kaupapa Matua: Te Purongo Kāwhena mō te Inu Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Gui Jiu Shi Jia Kaupapa Matua: Te Purongo Kāwhena mō te Inu Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Inenga & Pēketanga: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Tūtohu: crafts, Baijiu, spirit, packaging, art
Hangarau Whakanao: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Wero Hoahoa: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Rangahau: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Whakaaweawe: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Roanga o te Kaupapa: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Rerenga Mahi: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Ngā Mema o te Rōpū: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu