Q Sky Pilates Tuakiri Waitohu by Yuanyuan Yang

Q Sky Pilates Tuakiri Waitohu by Yuanyuan Yang is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2023

Q Sky Pilates Tuakiri Waitohu

by Yuanyuan Yang

Client: Q Sky

A' Design Award Rino Winner in Whakairoiro Category

9,571

Verified Award Winner

Verify Award Status for #144502

View at A' Design Award Press Release Award Badge

Colors

The Design

About Q Sky Pilates Tuakiri Waitohu

Ko Q Sky Pilates he tuakiri waitohu i hangaia mō tētahi wharemahi Pilates. Ka tāhia te reta Q kia rite ki tētahi manu e rere ana i te rangi, e hono ai te ingoa wharemahi ki te ariā o te māmā, te herekoretanga me te tā ngākau. Ka mahi te reta kotahi nei hei whakaahua motuhake, ā, e rite tonu ana tēnei reta ki te momotuhi e whakamahia ana mō te ingoa waitohu katoa. Ka whakamahia te tuakiri ki runga i nga tohu wāhi, kākahu hākinakina, kapu wai me nga kāri mema, i hangaia mā te tā matihiko, te tā mata hiraka me te tuitui. I ata tiakina te tika o te tae mō ia rauemi.

The Recognition

About the A' Design Award Rino

Ko Q Sky Pilates Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Q Sky Pilates Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Q Sky Pilates Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
Dimensions & Packaging: Size according to specific object application
Tags: Pilates, sports, fitness, sky, bird
Production Technology: Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
Design Challenge: There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
Research: Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
Inspiration: Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
Project Duration: Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
Operation Flow: It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
Patents: Trademark holder: Q Sky
Image Credits: Design，Feng Lei，2022