Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua by Qichao An

Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2023

Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua

by Qichao An

Client: Mornice Brand Design

A' Design Award Rino Winner in Takai Category

12,540

Verified Award Winner

Verify Award Status for #144508

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua

Kupu Pukapuka: Ko Gojaming he hoahoa whakakōpaki mō ētahi momo wai hua tapiri hōu. Ko te whakakōpaki he pātara PET me tētahi tapa kua whakapiritia, e 70 mm te whānui, 35 mm te hōhonu, ā, 200 mm te teitei. Ko ngā wahanga o te waitohu Gojaming kua whakawhānuitia, ā, kua whakamahia hei ata matua mō te whakakōpaki katoa, e hanga ana i tētahi tuakiritanga waitohu kotahi. E toru ngā reka o tēnei momo, ā, kua whakaritea he tae rerekē mō ia reka kia rite ki te hua e pā ana. Mā ngā tae me ngā wahanga hua e āwhina ai ngā kaihoko ki te mōhio wawe ki ia reka.

The Recognition

About the A' Design Award Rino

Ko Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Gojaming Mahi Tuatahi: Te Whakakōpaki Wai Hua mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.