Evolution Design Paetukutuku by Evolution Design

Evolution Design Paetukutuku by Evolution Design is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Paetukutuku me te Tukutuku Competition Category.

RinoTukutuku· 2023

Evolution Design Paetukutuku

by Evolution Design

Client: Evolution Design

A' Design Award Rino Winner in Tukutuku Category

28,170

Verified Award Winner

Verify Award Status for #147726

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Evolution Design Paetukutuku

Ko Evolution Design he paetukutuku i hangaia mō tētahi wāhi mahi hoahoa whare me te hoahoa whakaaro. E whakaatu ana te paetukutuku i ngā kaupapa mai i ētahi wāhanga maha hei whakaatu i te whānuitanga o ngā mahi. E whakaaturia ana hoki ngā mema o te tīma me ngā kaihoko, e whakaata ana i tētahi ara hoahoa e aro ana ki te tangata. Ko ngā whakatakoto mā, te mokowā mā me ngā kohinga whakaahua e rite ana ki ngā papa 'mood boards' e hanga ana i te momo āhua o te tirohanga. E pupuri ana tētahi pae whakatere piri i te menu kia kitea tonu i a te wā e panuku ana te whārangi, ā, ko ngā pātene karanga-ki-te-mahi e tautoko ana i ētahi atu whakawhitiwhitinga. Kua rite katoa te paetukutuku ki te urutau ki ngā waea, ngā papapānui, ngā rorohiko kawe me ngā mata nunui.

The Recognition

About the A' Design Award Rino

Ko Evolution Design Paetukutuku te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Evolution Design Paetukutuku he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Evolution Design Paetukutuku mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The re-launched website embodies Evolution Design’s values and design approach. It has been achieved through the prominent placement of projects from different categories, highlighting studio’s wide range of work. The focus on human-centred design has been achieved by showcasing our team and our clients. Aesthetically, the site is clean, dynamic and user-friendly through the use of white space and image galleries resembling mood boards and the interplay of typographical elements.
Dimensions & Packaging: The website is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
Tags: UX, UI, website, web design, interface, responsive design, corporate identity, Evolution Design
Production Technology: Design tools: Figma. Development tools: Ibexa CMS, Netgen layouts, Bootstrap on enterprise server setup.
Design Challenge: The biggest design and development challenge was to make the site appear light and effortless without losing our signature design touch. The essential element of this design concept are the image collages that resemble architectural mood boards. They can contain up to four images and can have six different coloured backgrounds. Implementing these mood boards was technically challenging and required setting up 11 image modules, in addition to the regular large-scale images and photo galleries.
Research: The most important aspect of the design was to create a digital identity that conveys our values, is eye-catching and addresses our target audience. We had several workshops to define our goals, vision, USP and key messages, and to define personas or potential website visitors and their journeys throughout our website. Through this process, four target groups were identified: potential clients, existing clients, the general audience and the media. The structure of the website, its aesthetic and user experience design were then customized to appeal to these four main categories.
Inspiration: Architecture and design studio Evolution Design prides itself on creating spaces that focus on the user experience. Yet, the studio’s initial website, which was 10 years old, was aesthetically and technologically out-dated and no longer reflected the studio’s ethos. Evolution Design collaborated with web agency Netgen to re-design its website and create a clean, user-friendly and aesthetic appearance to shine a light on Evolution Design’s projects, skills and team.
Project Duration: The revamp of our website began in February 2021 and the new, re-designed website was launched in October 2022. Design and development teams worked in Zurich, Switzerland and Zagreb, Croatia.
Operation Flow: The main interaction happens through top navigation. It was essential to the design team to deliver an easily navigable website. This was achieved by deciding against having a navigation bar that disappears as the user scrolls down the page and instead implementing a sticky navigation bar. The benefits of a functional navigation where content is always visible outweighed purely aesthetic considerations. Call-to-action buttons throughout the page facilitate the second level of interaction.
Patents: Copyrights belong to Evolution Design, 2023
Team Members: Evolution Design: Anna Riekstina
Netgen: Lea Friberg
Tieu Mayer
Christian Paredes
Ljudevit Juras
Marko Sandajl
Borna Matijanic
Amar Delic
Samuel Raus
Hrvoje Knezevic
Image Credits: Image #1: Illustrator Tieu Mayer, 2023
Image #2: Illustrator Tieu Mayer, 2023
Image #3: Illustrator Tieu Mayer, 2023
Image #4: Illustrator Tieu Mayer, 2023
Image #5: Illustrator Tieu Mayer, 2023