Animated Koopmans Logo Tuakiri Umanga by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2023

Animated Koopmans Logo Tuakiri Umanga

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Tuakiri Umanga

I tono a Koopmans ki a Rebrandt kia whakamāramahia te whānuitanga o te rārangi. Kāore te kupu "whare tānga" e whakaatu tika ana i tā rātou mahi. Ko tēnei tuakiri hou, ehara noa i te reo hoahoa ātaahua ki te titiro, engari he taonga hokohoko rautaki hoki e whakamōhio ana i te whānuitanga o ngā hua ka taea e rātou te whakarato. I pīrangi a Ruud Winder, te upoko hoahoa o Rebrandt, kia whakaatahia te waiaro mahi hihiko o te whakahaere i roto i ngā hoahoa. Ka rerekē te nekehanga i te noho mārie e kīia ana o te kamupene tānga, ā, ko tērā whānuitanga tonu i me whakanui.

The Recognition

About the A' Design Award Hiriwa

Ko Animated Koopmans Logo Tuakiri Umanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Animated Koopmans Logo Tuakiri Umanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Animated Koopmans Logo Tuakiri Umanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022