Collection of Formosa Terroir Ko Te Hoahoa Takai by PH7 Creative Lab

Collection of Formosa Terroir Ko Te Hoahoa Takai by PH7 Creative Lab is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2023

Collection of Formosa Terroir Ko Te Hoahoa Takai

by PH7 Creative Lab

Client: PH7 Creative Lab

A' Design Award Hiriwa Winner in Takai Category

26,515

Verified Award Winner

Verify Award Status for #149110

View at A' Design Award Press Release Award Badge

Colors

The Design

About Collection of Formosa Terroir Ko Te Hoahoa Takai

Ko nga mahi ahuwhenua a Taiwan i nga wa katoa he mea whakahiihi mo te motu, me nga hua o te kounga teitei e mau ana i nga korero neke i muri i a raatau. Ki te whakaatu i to ratou ataahua, kua whakakotahihia e PH7 Creative Lab nga kaiahuwhenua & #039; nga hononga mai i te pokapū, te hauauru, te tonga me te rawhiti o Taiwan me te whiriwhiri i nga hua e wha me te uara tohu o te rohe e hono ana ki te ESG huri noa i te kaupapa o te Kohinga o Formosa Terroir.

The Recognition

About the A' Design Award Hiriwa

Ko Collection of Formosa Terroir Ko Te Hoahoa Takai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Collection of Formosa Terroir Ko Te Hoahoa Takai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Collection of Formosa Terroir Ko Te Hoahoa Takai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
Dimensions & Packaging: Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film
Tags: Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
Production Technology: Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
Design Challenge: Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
Inspiration: PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
Project Duration: The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
Team Members: Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab