Roger That Inspirationlabs Tuakiri Pakihi by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
RinoWhakairoiro· 2023
Roger That Inspirationlabs Tuakiri Pakihi
Client: Rebrandt
A' Design Award Rino Winner in Whakairoiro Category
- 13,558
- Verified Award Winner
- Verify Award Status for #149319
The Design
About Roger That Inspirationlabs Tuakiri Pakihi
Ko te mate whakamomori te take matua o te mate i waenganui i ngā taiohi i Hōrana. I mate a Rogier Hulst, he hoa mahi, he hoa hoki i arohaina nuitia e te rōpū hoahoa, he tino tamariki rawa. I whakatū tōna whaea i a Roger That hei whakarato āheinga ki ētahi atu taiohi ki te whiwhi whakaruruhau, taringa whakarongo, me te arahi. I a ia e kaitoi taiohi ana, i a Rogier tētahi tohu motuhake. Nā te mea i puta mai a Roger That i te matenga o Rogier Hulst, i hiahia te tari kia puta mai te hoahoa i tāna ake hoahoa. I runga i te tohu o Rogier van Hulst, i hanga te kaitoi i tētahi pūnaha e whakaatu ana i te kanorau o ngā tae me te kanorau o ngā taiohi.
The Recognition
About the A' Design Award Rino
Ko Roger That Inspirationlabs Tuakiri Pakihi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Roger That Inspirationlabs Tuakiri Pakihi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Roger That Inspirationlabs Tuakiri Pakihi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
- Tags
- Rogier van Hulst, branding, Roger That, Inspiratielab
- Production Technology
- For the corporate identity is printwork made, and also streetart and digital materials.
- Design Challenge
- To keep the design of Rogier van Hulst alive in this new identity.
- Inspiration
- Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
- Project Duration
- 2 months
- Patents
- 2023 Ruud Winder - Rebrandt
- Team Members
- Ruud Winder - Rebrandt
- Image Credits
- 2023 Ruud Winder - Rebrandt
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