Smarteat Te Taupānga Hokohoko Hua Pāmu by Youjee Oh

Smarteat Te Taupānga Hokohoko Hua Pāmu by Youjee Oh is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa Competition Category.

RinoPūkoro· 2023

Smarteat Te Taupānga Hokohoko Hua Pāmu

by Youjee Oh

A' Design Award Rino Winner in Pūkoro Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Smarteat Te Taupānga Hokohoko Hua Pāmu

Ko Smarteat he taupānga pūkoro mō te hokohoko huawhenua e whakatipuria ana i ngā pāmu atamai. Ka hono te taupānga i ngā pūoko pāmu ki tētahi pūrere pūkoro, kia taea ai e ngā kaiwhakatipu te aroturuki i te ahu whakamua o te whakatipuranga me te tirotiro raraunga i te wā tonu. Ka taea e ngā kaiwhakatipu te whakahaere i ngā hokohoko me te whakaae i ngā tono tāpui i mua i te wā mai i ngā kaihoko. Ka whakarato a Smarteat i ngā whakamātautau hōu matatika me te taunaki i te tuari koreutu, te hoko rānei i ngā huawhenua kua heke te hōu, e whakaiti ana i te para. Ka whiwhi ngā kaihoko i ngā huawhenua hōu me ngā mōhiohio pono i ngā utu āhuareka. Ka rere te taupānga i runga i ngā pūrere iOS me Android.

The Recognition

About the A' Design Award Rino

Ko Smarteat Te Taupānga Hokohoko Hua Pāmu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Smarteat Te Taupānga Hokohoko Hua Pāmu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Smarteat Te Taupānga Hokohoko Hua Pāmu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Smarteat is an open marketplace for smart farm vegetables that addresses supply and demand imbalances. The app allows farmers to monitor their smart farms, manage cultivation and transactions, and display real-time data. Farmers can also accept advance reservations from consumers. The app offers objective freshness checks and suggests free sharing or sale of vegetables with decreased freshness, reducing waste. Consumers can buy fresh produce with reliable information at reasonable prices.
Dimensions & Packaging: This is an iOS/Android-based app service that uses technology to connect a smart farm's IoT to a mobile device. The app provides accurate information on the freshness of vegetables and recommends appropriate trades based on this information. It also matches farmer and customers who have compatible conditions.
Tags: Smart farming, Smart marketplace, Open trading, UXUI, Smartfarm
Production Technology: During the design process, the main tool used was Figma. After creating low-fidelity wireframes, the UX was continually improved by testing with prototypes. Due to time constraints, branding and design systems were prioritized and completed quickly. Then, time was spent on creating high-fidelity wireframes to save time in the UI stage.
Design Challenge: While developing the solution, I not only focused on solving the current problem, but also looked for a solution that could be sustainable in the future. As a result, the process of researching and discovering insights and deriving key features took more time. Even after establishing the service structure, I continued to consider and think about whether the direction was correct, and repeatedly revised the prototype. In the end, it seems that the result has improved from the beginning.
Research: I researched indoor smart farming by reading academic papers, searching online and watching YouTube videos. I conducted surveys and interviewed people with experience in smart farming to validate my hypotheses and gather insights. These insights helped me identify key features and set the main direction for the app.
Inspiration: There are quite a few people around who operate small-scale farms or practice indoor smart farming. When they have excess vegetables that they cannot handle, it can be difficult for them to find buyers who will take them for free or purchase them. As more and more individuals operate indoor farms in the future, they need an easy way to continuously manage their vegetables, and that is why they came up with the idea of Smarteat.
Project Duration: This project was carried out as a personal project at the graduate school and took about 6 weeks to complete. It was finished on December 21, 2022 in Seoul.
Operation Flow: This app allows users to connect their smart farm to their mobile device and monitor and control it in real-time. They can get information on the freshness and harvest dates of their vegetables, receive purchase reservations, and manage their vegetable growing and trading all in one place. The automation of vegetable management and trading helps farmers trade well with minimal resources, while consumers can get the freshest vegetables at a reasonable price with no distribution process. There is also the option for free sharing.