Lay's More Belgian Really Impossible Te Tākai Kai by PepsiCo Design and Innovation

Lay's More Belgian Really Impossible Te Tākai Kai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2023

Lay's More Belgian Really Impossible Te Tākai Kai

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #149717

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's More Belgian Really Impossible Te Tākai Kai

Ko Lay's More Belgian Really Impossible he hoahoa tākai putanga iti mō ngā maramara rīwai e hokona ana i Peretiama. E whakaatu ana te tākai i ngā hā hou e rua o te rohe i whakawhanaketia me Brussels Ketjep. I pōwhiritia ngā kaihoko o Peretiama ki te tuku ariā hoahoa e whai āhua kaha ai o te rohe, ā, ko ngā ariā e rua i tino pōtitia i whakaaturia me te whakahua i ngā ingoa o ngā kaihanga ki runga i ngā tākai. He urupare tēnei huarahi ki tētahi mākete kai paramanawa e tukuna ana e ngā waitohu ā-rohe ngā hā me ngā kerēme e hāngai ana. Ko te whāinga o te hoahoa he pupuri i ngā kaihoko o nāianei o te waitohu Lay's me te kukume mai i ētahi atu hou.

The Recognition

About the A' Design Award Hiriwa

Ko Lay's More Belgian Really Impossible Te Tākai Kai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Lay's More Belgian Really Impossible Te Tākai Kai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Lay's More Belgian Really Impossible Te Tākai Kai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Inspiration: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Read the Press Release