Rockstar Spotlight Studios Taiwhanga Hopu Oro Pūkoro by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Pānui Hokohoko, Whakatairanga me te Whakawhitiwhiti Kōrero Competition Category.
HiriwaPānui Hokohoko· 2023
Rockstar Spotlight Studios Taiwhanga Hopu Oro Pūkoro
by PepsiCo Design and Innovation
A' Design Award Hiriwa Winner in Pānui Hokohoko Category
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The Design
About Rockstar Spotlight Studios Taiwhanga Hopu Oro Pūkoro
He taiwhanga hopu oro pūkoro a Rockstar Spotlight Studios i hangaia hei wheako waitohu mō ngā manuhiri me ngā kainoho o Venice Beach, California. Kei roto i te whakaturanga ko te Unplugged Mood Booth, ā, i whakaaturia hei whakamōhio i te iwi whānui ki ngā hā hou o Rockstar Unplugged. Ka whakaratohia e te taiwhanga he wāhi mō ngā kaitoi hou, ngā kaitākaro me ētahi atu kaihanga ki te hopu oro, ki te whakawhiti whakaaro, ki te kimi whakaawenga hoki. Kua whakawhitia te tuakiri waitohu o Rockstar ki tētahi rohe ā-roto ahu-toru, me ngā āhua waitohu, ngā tae me ngā whakaoti kua whakamahia ki ngā papa kōpuku ororongo, ngā taputapu, ngā whakapaipai nohoanga me ngā papa moko kua kumea.
The Recognition
About the A' Design Award Hiriwa
Ko Rockstar Spotlight Studios Taiwhanga Hopu Oro Pūkoro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Rockstar Spotlight Studios Taiwhanga Hopu Oro Pūkoro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Rockstar Spotlight Studios Taiwhanga Hopu Oro Pūkoro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
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