Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2023

Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
Verify Award Status for #149755

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro

Ko Zhenjiu Zhencang he huinga pūhera me te whakaaturanga mō tētahi waipiro baijiu nō Haina. Ka noho ngā pātara ki runga i tētahi paepae i hangaia kia rite ki te anga pārau, he āhua i whakaawetia e te peita The Birth of Venus. Ko te āhua whānui ka whakamahara ki tētahi poti rā e tere ana i runga i ngā ngaru. Kua whakairohia tētahi tūāpapa karaihe ki tētahi wheketere waina onamata, ā, ka whakamāramahia e tētahi rama LED e tohu ana i te hītori roa o te kaihanga. Ka whakakotahihia te konganuku, te rākau, te PMMA me te kirihou hei hanga i tētahi taonga kohikohi. Ko te kaupapa pārau e whakaata ana i te whakaaro o te waitohu mō te rangatiratanga me te utu nui, i te mea he mahi pōturi te whakatō waipiro me te hanganga o te pārau.

The Recognition

About the A' Design Award Hiriwa

Ko Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Zhenjiu Zhencang Chinese Baijiu Te Pūhera Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release