Naked Nature Ko Te Paramanawa Paramanawa by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2023
Naked Nature Ko Te Paramanawa Paramanawa
Client: Depot Creative
A' Design Award Parahi Winner in Takai Category
- 18,258
- Verified Award Winner
- Verify Award Status for #150326
The Design
About Naked Nature Ko Te Paramanawa Paramanawa
Ka korero a Nature Tahanga ki tetahi ao kua hoki mai ano ki te taiao. I hangaia e te kaihoahoa he hoahoa me te rautaki waha mo te waitohu tae atu ki nga hoahoa kapi katoa. Ko nga mea reka o te waitohu ka whakahuahia ma te tuhi tuhi-a-ringa-a-ringa e pupuhi ana mai i te kete, he tohu ki nga mea kakara o roto kaore e taea te pupuri. He takaro, he pono hoki te reo o te waitohu penei i te kohinga. Ko te ahua mata o te pae ka kitea i roto i ona tohu toiwhiu, ma te whakamahi i te takai wairākau kaainga. Ko nga SRT's he CMYK kua taia me te 1 te tae me te parani wai satin katoa.
The Recognition
About the A' Design Award Parahi
Ko Naked Nature Ko Te Paramanawa Paramanawa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Naked Nature Ko Te Paramanawa Paramanawa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Naked Nature Ko Te Paramanawa Paramanawa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
- Team Members
- Angela Spindler, Designer /Creative Director
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