Ax1 Paetukutuku by Alisa Kalnitska is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Paetukutuku me te Tukutuku Competition Category.

ParahiTukutuku· 2023

Ax1 Paetukutuku

by Alisa Kalnitska

Client: Ax1

A' Design Award Parahi Winner in Tukutuku Category

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Verified Award Winner

Verify Award Status for #150590

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ax1 Paetukutuku

Ko te kaupapa katoa o te AX1 he kore-paerewa, ko te kaupapa pouri me nga ahuatanga tirohanga whakamiharo ka tino whakangaro i nga ahuatanga o tenei kaupapa. Ko te atanga o te papanga he monochrome, engari i roto i te paanga, i te poraka tuarua, ka kitea nga waahi kanapa, na reira e whakanui ana i nga ahuatanga me nga kare a nga kaiwhakamahi. Kua hangaia ano etahi taonga ahua-toru-whakakikorua-a-chrome ahurei. Ka whakaatahia te whakarewa o te hangarau me te ahua utu nui o te kaupapa. Ko te hoahoa he hoa-kaiwhakamahi me te urupare.

The Recognition

About the A' Design Award Parahi

Ko Ax1 Paetukutuku te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ax1 Paetukutuku he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ax1 Paetukutuku i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The whole concept is non-standard, the dark theme and incredible visual effects completely destroy the stereotypes about this topic. The site interface is monochrome, however in the effect, in the second block, bright colored spots can be seen, thus emphasizing the futurism and emotions that users experience. Unique chrome-plated three-dimensional objects have also been developed. They reflect the metal of the technique and the premium nature of the project. The design is user-friendly and responsive.
Dimensions & Packaging: The site is designed to be fully responsive: 4k resolution, laptops, smartphones, tablets and other devices. Available in the latest versions of Chrome, Firefox, Safari, iOS and Android.
Tags: web3, дизайнер Alice K, UX, UI, Website, Web design, Interface, Responsive, Crypto, Blockchain
Production Technology: UX/UI design: Figma; Image retouching: Adobe Photoshop; Development & animations: HTML, CSS, JavaScript
Research: To understand what the effects should be, it is necessary to feel the approach of blockchain systems and study the principles of their development. In addition, a survey was conducted among users who are familiar with the concept of «blockchain», and among users who are not familiar with the subject. The main questions were: «How can you describe the blockchain?» and «What emotions does this topic evoke?». This survey played a role in shaping the style of graphic elements.
Inspiration: In 2023 blockchain technologies continue to develop actively. Besides, they are increasingly used in various industries. These technologies provide users with many possibilities. Therefore, such a topic cannot but be of interest. In the work on the AX1 website, the main inspiration was precisely manufacturability. The purpose was to convey all the modernity, the speed of development and futurism. To do this, complex visual effects have been thought out and developed that arouse curiosity and capture the attention.
Project Duration: The project started in July 2022 in Ukraine. Published on the web in September 2022. Update February 2023 - until now.
Operation Flow: The site has a one-page structure with scrolling and easy navigation. Minimum of text description so as not to overload users. The founders of the AX1 organized the first incubator in this industry. Providing information and financial support for the development of interesting projects in the field of blockchain. To participate users can use the contacts to tell about their project and take part in the competition.
Team Members: Alisa Kalnitska