Bama Sunrise Te Mahi Matua: Te Whakapaketi Tī by Tang Shengxing

Bama Sunrise Te Mahi Matua: Te Whakapaketi Tī by Tang Shengxing is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2023

Bama Sunrise Te Mahi Matua: Te Whakapaketi Tī

by Tang Shengxing

Client: Bama Tea Co., Ltd

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #150611

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bama Sunrise Te Mahi Matua: Te Whakapaketi Tī

Ko Bama Sunrise he huinga whakapaketi i hangaia hei tiaki me te whakaatu i te tī Hainamana. Ko te kaupapa o te hoahoa ko te whitinga o te rā, he tohu tūmanako me te ātaahua i Haina. Kei runga i te ipu tāwharau tētahi tohu rā tawhito o Haina, e whā ngā mata porotaka e ara ana, e tohu ana i te hua nui puta noa i te tau. Ka whakaatuhia e te pouaka o waho te whitinga o te rā ki runga i a Maunga Tai i te kāwanatanga o Shandong. He kirihou tunu te hanga o te ipu tī, ā, he pepa me te whakarewa te hanga o te pouaka o waho. Ko te rahi o te huinga oti rawa he 260 ki te 220 ki te 220 mirimita.

The Recognition

About the A' Design Award Parahi

Ko Bama Sunrise Te Mahi Matua: Te Whakapaketi Tī te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Bama Sunrise Te Mahi Matua: Te Whakapaketi Tī he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Bama Sunrise Te Mahi Matua: Te Whakapaketi Tī i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: the theme of its design is “sunrise”, which is a symbol of hope and beauty in China. An ancient Chinese sun totem is used on the top of the can, with four raised round faces symbolizing abundance throughout the year. The design of the outer box adopts the sunrise scene in the Mount Tai, which is viewed as the Oriental go. Thus,
Dimensions & Packaging: 260mm×220mm×220mm
Production Technology: The main materials for packaging are ceramics and paper, and the outer box is composed of paper and metal. The tea pot is made of ceramic firing.
Inspiration: it is a product with a beautiful implied meaning. In the Shandong province of China rises Mount Tai, which is also the highest of the five great mountains in China. When appreciating the sunrise on Mount Tai, the sun rises from the sea of clouds, the mountains and heaven and earth covered with romantic red color. Everything is revived and full of vitality, inspiring me to create the tea packaging design.
Project Duration: This work was designed and produced in Shenzhen, China in July 2022, and was released in 3000 stores in the Chinese market in December of the same year. Incorporated selected exhibitions in Xiamen and Chengdu, China.
Patents: This design has obtained a design patent in China with patent number：ZL 2022 3 0736223.X
Image Credits: Designer/Shengxing Tang, Baohui Qiu, Jingfei Yang

Read the Press Release