Xijiu Liquor Te Takai Inu Haurangi by Yamin Zhu

Xijiu Liquor Te Takai Inu Haurangi by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Takai Competition Category.

RinoTakai· 2024

Xijiu Liquor Te Takai Inu Haurangi

by Yamin Zhu

Client: Forty-Nine Union Design Department

A' Design Award Rino Winner in Takai Category

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Verified Award Winner

Verify Award Status for #152860

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Te Takai Inu Haurangi

Ko te pātara i hoahoatia ki te taumata teitei, e whakapaipaitia ana ki te tohu Haina "Xi" mai i ngā tirohanga whā, e tohu ana i te harakoa me te koa. Ko tōna tae whero Haina e kanapa ana, e tika ana mō ngā wā whakanui. Ko te whakakotahitanga rongonui o te potae āwhiowhio me te tinana tapawhā e whakaata ana i ngā whakaaro tawhito o Haina. Inā tūhonohono, ka whakaara ngā pātara i te tohu harakoa takirua e matenuitia ana, e tohu ana i ngā tikanga mārena tawhito. Kāore noa iho tēnei hoahoa e whakahōnore ana i te tuku ihotanga ā-ahurea, engari e whakapai ake ana hoki i te wheako whakamahi, e whakarato ana i tētahi hanga āhuatanga-tangata motuhake hei whakahaere māmā.

The Recognition

About the A' Design Award Rino

Ko Xijiu Liquor Te Takai Inu Haurangi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Xijiu Liquor Te Takai Inu Haurangi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Xijiu Liquor Te Takai Inu Haurangi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8