Jiao Yu Gin Te Kōpaki Pounamu Tini nā Laizhou Distillery

Ko te hoahoa Jiao Yu Gin Te Kōpaki Pounamu Tini nā Laizhou Distillery he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Jiao Yu Gin Te Kōpaki Pounamu Tini

nā Laizhou Distillery

Kiritaki: Laizhou Distillery

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

37,924

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #154181

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jiao Yu Gin Te Kōpaki Pounamu Tini

He hoahoa kōpaki a Jiao Yu Gin i hangaia mō tētahi tini i mahia ki Sichuan, Haina. He tinana ānau, kikī hoki tō te pounamu karaihe kikorangi kahurangi, me ngā whakairo raranga kōhūhū ki tōna mata. E tohu ana ngā whakairo ki te ahurea raranga kōhūhū o ngā rohe o Sichuan me Chongqing. Mā te mata whakairo ka pai te pupuri, ka rangona hoki te pānga paparanga. Mā tētahi tapanga pepa kōhūhū e pirau māori ana e whakaatu ngā mōhiohio o te hua i runga i te whakatakotoranga mārama me ngā tae tauaro. Mā tētahi puru ōka e kati te pounamu, ā, ka taea te kati anō i muri i ia ringihanga. Ka taea te hangarua i te karaihe, te tapanga me te puru.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Jiao Yu Gin Te Kōpaki Pounamu Tini te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jiao Yu Gin Te Kōpaki Pounamu Tini he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jiao Yu Gin Te Kōpaki Pounamu Tini he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Inenga & Pēketanga: product dimensions, 76 mm x 76 mm x 279 mm
Tūtohu: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Hangarau Whakanao: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Wero Hoahoa: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Rangahau: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Whakaaweawe: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Roanga o te Kaupapa: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Rerenga Mahi: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Ngā Mema o te Rōpū: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen