Peke ki te ihirangi
Ling Lie Vodka Te Pūhera Waipiro Vodka nā Laizhou Distillery

Ko te hoahoa Ling Lie Vodka Te Pūhera Waipiro Vodka nā Laizhou Distillery he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.


HiriwaTakai· 2024

Ling Lie Vodka Te Pūhera Waipiro Vodka

nā Laizhou Distillery

Kiritaki: Laizhou Distillery

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

39,905

Ngā Tae

Te Hoahoa

Mō Ling Lie Vodka Te Pūhera Waipiro Vodka

He hoahoa pūhera pounamu a Ling Lie Vodka i hangaia mō tētahi waipiro mā i hangaia ki Qionglai, Sichuan. I ahu mai te āhua i ngā Maunga Hukarere o Xiling, te wāhi i ahu mai ai ngā rawa taketake. Ko te kiri kōpiopio e whakamaumahara ana ki ngā mata toka me te peita waituhi Hainamana. He karaihe mā tioata tino pūataata te pounamu, he tāpaea mata te potae, ā, he tapanga kua whakaotihia ki te panetae koura me te hiriwa ki runga i te pepa tiaki taiao. Mā ngā rārangi kopikopiko hūkiki e pai ake ai te pupuri, ā, mā te kakī angiangi e whakaiti ana i te hau e uru ana ki roto i te pounamu, kia āhei ai te penapena me te whakarato i te waipiro i ngā wā maha.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Ling Lie Vodka Te Pūhera Waipiro Vodka te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ling Lie Vodka Te Pūhera Waipiro Vodka he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ling Lie Vodka Te Pūhera Waipiro Vodka he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Inenga & Pēketanga
product dimensions, 78 mm x 78 mm x 309 mm
Tūtohu
Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Hangarau Whakanao
Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Wero Hoahoa
The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Rangahau
In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Whakaaweawe
The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Roanga o te Kaupapa
The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Rerenga Mahi
The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Ngā Mema o te Rōpū
Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke

Kaitautoko

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