White and Blue Porcelain Mahi Tuatahi: Te Kōpaki Ipu Waipiro nā Hai Zhu

Ko te hoahoa White and Blue Porcelain Mahi Tuatahi: Te Kōpaki Ipu Waipiro nā Hai Zhu he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2024

White and Blue Porcelain Mahi Tuatahi: Te Kōpaki Ipu Waipiro

nā Hai Zhu

Kiritaki: Shanxi Blue and White Porcelain Distillery Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

17,607

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #154717

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō White and Blue Porcelain Mahi Tuatahi: Te Kōpaki Ipu Waipiro

Kuputuhi Pukapuka: Ko te Porohirini Mā me te Kikorangi he hoahoa kōpaki ipu i hangaia mō te Baijiu Haina rongonui. Ko te āhua o te ipu e whai ana i te ipu koua ā-pea, arā a Yuhuchun, ā, ko te kakī angiangi e māmā ake ai te pupuri me te riringi i te waipiro. Ko te huinga tae kikorangi me te mā i whakaawe mai i te porohirini tuku iho, ā, i whakamahia mā te tikanga tāhoahoa-i-raro-i-te-karaihe o Jingdezhen. Kei runga i te mata ngā tohu Loong kōura me ngā tohu o te Marama Tikanga Haina, ā, ko te taupoki i hangaia kia rite ki te māhunga o te Loong. E rua ngā momo rerekē i hangaia mō ngā waipiro kua tawhitotia mō ngā tau e 30, ngā tau e 50 hoki.

Te Whakamihi

Mō te A' Design Award Parahi

Ko White and Blue Porcelain Mahi Tuatahi: Te Kōpaki Ipu Waipiro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko White and Blue Porcelain Mahi Tuatahi: Te Kōpaki Ipu Waipiro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a White and Blue Porcelain Mahi Tuatahi: Te Kōpaki Ipu Waipiro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Inenga & Pēketanga: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Tūtohu: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Hangarau Whakanao: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Wero Hoahoa: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Rangahau: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Whakaaweawe: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Roanga o te Kaupapa: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Rerenga Mahi: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Ngā Mema o te Rōpū: Hai Zhu