Imoment Rārangi Waina Waipiro-Iti by Hu Wan and Li Jianpeng

Imoment Rārangi Waina Waipiro-Iti by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Kai, Inu me ngā Toi Kai Competition Category.

ParahiToi Kai· 2024

Imoment Rārangi Waina Waipiro-Iti

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

A' Design Award Parahi Winner in Toi Kai Category

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Verified Award Winner

Verify Award Status for #154735

View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Rārangi Waina Waipiro-Iti

Ka aro ngā kaihoko rangatahi ki te inu i ngā inu waipiro-iti kia tae ki te haurangi māmā e kawe mai ana i te whakatā, te koa me te tiri ki ētahi atu. Hei āwhina i a rātou ki te wheako pai ake i ō rātou ake wā i te wā e huaki ana i ngā inu imoment, ko te piro hokohoko nui o imoment ko tōna tūtohunga ki te whakaatu i ngā wā whakaihiihi, ātaahua, e kore e warewaretia i roto i te rārangi waipiro-iti mā te hoahoa e whakatairite ana ki ngā hua rite maha kei te maakete. Mā te whakakotahi i te haurangi ā-tirohanga me te haurangi ā-tinana, ka whakarato te hua i tētahi wheako rumaki o te haurangi iti.

The Recognition

About the A' Design Award Parahi

Ko Imoment Rārangi Waina Waipiro-Iti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Imoment Rārangi Waina Waipiro-Iti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Imoment Rārangi Waina Waipiro-Iti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng