Yellow Crane Tower Takai Wai by Jin Zhang

Yellow Crane Tower Takai Wai by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Yellow Crane Tower Takai Wai

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award Parahi Winner in Takai Category

14,646

Verified Award Winner

Verify Award Status for #154744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yellow Crane Tower Takai Wai

Ko tēnei he wai puna māori inu nā te Yellow Crane Tower. Ka whakamahi te kaihoahoa i te tikanga tuhi tohu hei wāwāhi i te rohe i waenga i te tuhinga me ngā hoahoa āhua, ka whakakotahi i te ahurea 3500 tau o Wuhan ki roto i ngā tohu e toru o te Yellow Crane Tower, ka whakakaha tonu i te waitohu me te horopaki tāone. I puta mai te wheako hoahoa poiwhā pero i te kēkē e ārahi ana i te tangata toiorangi i roto i White Cloud Yellow Crane, e kawe ana i te ahurei toiorangi o te Yellow Crane Tower.

The Recognition

About the A' Design Award Parahi

Ko Yellow Crane Tower Takai Wai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yellow Crane Tower Takai Wai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yellow Crane Tower Takai Wai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.