Grumpy Bums Ngā Taputapu Tunu Mā Ngā Tamariki nā Angela Spindler

Ko te hoahoa Grumpy Bums Ngā Taputapu Tunu Mā Ngā Tamariki nā Angela Spindler he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2024

Grumpy Bums Ngā Taputapu Tunu Mā Ngā Tamariki

nā Angela Spindler

Kiritaki: Depot Creative

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

17,122

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157788

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Grumpy Bums Ngā Taputapu Tunu Mā Ngā Tamariki

I whakawhanakehia e te tari te whakatakotoranga waitohu o Sweet Victory, e whakarāpopoto tika ana i ngā painga o te waitohu. I hangaia e rātou he reo o te wikitoria. Mai i te tuakiri kupu rautaki me te pakiwaitara, i hangaia e rātou he tuakiri ataata tākaro, i whakaahuahia ngā māhaki waitohu Grumpy Bums, ā, i hoahoahia ngā takai hua me ngā rawa matihiko. Mā ngā uara matua o te waitohu arā ko te hauora, te kotahitanga me te kore māharahara ki te poke, i whakawhanakehia e te tari ngā takai kia whai wheako whakaihiihi, whakakata hoki mā te whakaemi i ngā whānau mā te tunu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Grumpy Bums Ngā Taputapu Tunu Mā Ngā Tamariki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Grumpy Bums Ngā Taputapu Tunu Mā Ngā Tamariki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Grumpy Bums Ngā Taputapu Tunu Mā Ngā Tamariki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Inenga & Pēketanga: Box dimensions are as follows:
140 x 200 x 35MM
Tūtohu: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Hangarau Whakanao: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Wero Hoahoa: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Rangahau: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Whakaaweawe: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Roanga o te Kaupapa: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Rerenga Mahi: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Ngā Mema o te Rōpū: Creative Director/Designer/Illustrator: Angela Spindler