Ko te hoahoa Jo Chu NAORAI JOCHU nā Eisuke Tachikawa he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

Jo Chu NAORAI JOCHU

nā Eisuke Tachikawa

Kiritaki: Naorai Co., Ltd.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157858

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Jo Chu NAORAI JOCHU

I waihanga a Naorai i tētahi momo sake hou mā te tauwhaki i te kore wera, kia waiho tonu ai te reka o te sake. Hei whakaatu i te hōhonu me te mārie o te ahurea Hapanihi, ka whakamahia ngā 'shide' (ngā tāniko pepa) hei tohu i te wāhi tapu. Hei whakapuaki i te ātaahua o te sake, i whai a Nosigner i te āhua o tētahi paraikene kī-wai i hangaia e te kōpeke mata, ā, i tohu i te wā ka heke ngā pata wai pūroa.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Jo Chu NAORAI JOCHU te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jo Chu NAORAI JOCHU he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jo Chu NAORAI JOCHU he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Inenga & Pēketanga: 11cm x 11cm x 25.5cm/Outer dimensions of box
Wero Hoahoa: We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Whakaaweawe: We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
Ngā Mema o te Rōpū: Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto