Cosmos Datong Te Hoahoa Pūhera Kai nā YeZhang

Ko te hoahoa Cosmos Datong Te Hoahoa Pūhera Kai nā YeZhang he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2024

Cosmos Datong Te Hoahoa Pūhera Kai

nā YeZhang

Kiritaki: Beijing Jiaotong University

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

99,214

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #158800

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Cosmos Datong Te Hoahoa Pūhera Kai

Ko Cosmos Datong he hoahoa pūhera mō tētahi waitohu keke ā-rohe nō te tāone tawhito o Datong i Shanxi, Haina. E whā ngā huinga whakaahua ā-kaupapa e whakaatu ana i ngā āhuatanga hītori o te tāone i ngā wā rerekē. Ka whakakotahi ngā whakaahua i te momo toi ā-iwi o te rohe me te ātaahuatanga o te Rāwhiti o te momo Hainamana hou, ā, ka whakamahia te huinga tae tuku iho o ngā karetao atarangi o Shanxi. Ko te pouaka o waho he papa kāri me tētahi paninga UV māeneene, he kupu i tāia ki te tāhu wera, me ngā tapa i tapahia ā-die. E toru ngā pouaka iti kei roto i te pouaka koha, ā, i whakaritea mō ngā wā whakanui.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Cosmos Datong Te Hoahoa Pūhera Kai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Cosmos Datong Te Hoahoa Pūhera Kai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Cosmos Datong Te Hoahoa Pūhera Kai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
Inenga & Pēketanga: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
Tūtohu: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
Hangarau Whakanao: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
Wero Hoahoa: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
Rangahau: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
Whakaaweawe: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
Roanga o te Kaupapa: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
Rerenga Mahi: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
Pātene: This work is all original images not copyrighted.
Ngā Mema o te Rōpū: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
Whakamana Whakaahua: This work is all original images not copyrighted.