HLJ Nine And Eighteen Natures of China Te Pūhera Hua nā Hang Zhou YiJiJ ue Chen

Ko te hoahoa HLJ Nine And Eighteen Natures of China Te Pūhera Hua nā Hang Zhou YiJiJ ue Chen he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2024

HLJ Nine And Eighteen Natures of China Te Pūhera Hua

nā Hang Zhou YiJiJ ue Chen

Kiritaki: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

29,661

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #158808

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō HLJ Nine And Eighteen Natures of China Te Pūhera Hua

Ko HLJ Nine and Eighteen Natures of China he rangatū pūhera mō ngā hua hauora e hāngai ana ki ngā waiwai tipu me te kararehe nō te rohe o Heilongjiang. Ka whakamahia e te pūhera ngā tae tohu, te tuhituhi paraihe tuku iho me tētahi kāhua whakairoiro rite tonu hei whakaatu i ia rawa taketake i runga i te āhua tōtika, māmā hoki te mārama. Ka hangaia ngā pouaka ki te kāri pakari, ā, ka whakaotia ki te whakapaparanga kōrehu me te whakaputa tāraro, e whakakaha ana i te kakano o te kupu me ngā whakairoiro. Ka tāpirihia te whakapiri konukura ki ētahi rārangi kua tīpakohia. Ka pupuri te rangatū i tētahi tuakiri ataata kotahi e tiritahi ana, me te tuku i ia hua kia mōhiotia tonutia.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko HLJ Nine And Eighteen Natures of China Te Pūhera Hua te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko HLJ Nine And Eighteen Natures of China Te Pūhera Hua he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko HLJ Nine And Eighteen Natures of China Te Pūhera Hua he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Inenga & Pēketanga: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Tūtohu: Packaging, Series, health products, nutrition, brand
Hangarau Whakanao: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Wero Hoahoa: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Rangahau: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Whakaaweawe: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Roanga o te Kaupapa: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Rerenga Mahi: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Ngā Mema o te Rōpū: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu