Kurimu Ice Cream Te Mahi Matua: Te Takotoranga mō te Aihikirimi by Lance Francisco

Kurimu Ice Cream Te Mahi Matua: Te Takotoranga mō te Aihikirimi by Lance Francisco is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Kurimu Ice Cream Te Mahi Matua: Te Takotoranga mō te Aihikirimi

by Lance Francisco

Client: Lance Francisco

A' Design Award Parahi Winner in Takai Category

18,672

Verified Award Winner

Verify Award Status for #158814

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kurimu Ice Cream Te Mahi Matua: Te Takotoranga mō te Aihikirimi

Kuputuhi Pukapuka: Ko Kurimu he hoahoatanga takotoranga mō te aihikirimi tino pai e hokona ana i roto i ngā ipu paati. E whakaata ana te hoahoa i te ngoikoretanga ā-Hapanihi, me tētahi whakaahua ngāwari mō ia reka. I tīpakohia te papapepa kaha mō tōna pakari, ā, i hangaia ngā whakaahua mā te rorohiko matihiko. I whakamahia te tā offset kia ū tonu ai ngā tae, ā, i whakamātauria ngā tauira tōmua mō te whai take. Ko te hoahoa whāiti e pupuri ana i te aro ki te hua, i te wā e whakaatu ana i ngā mōhiohio e tikangia ana. Ko te hua, he tautoko i te āhua toi-ā-ringa o te waitohu.

The Recognition

About the A' Design Award Parahi

Ko Kurimu Ice Cream Te Mahi Matua: Te Takotoranga mō te Aihikirimi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kurimu Ice Cream Te Mahi Matua: Te Takotoranga mō te Aihikirimi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kurimu Ice Cream Te Mahi Matua: Te Takotoranga mō te Aihikirimi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kurimu's packaging embodies Japanese minimalism with flavor-centric illustrations. This fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image.
Dimensions & Packaging: Label: Top width & diameter 284mm x Bottom width & diameter 229mm x height 90mm
Top Label: Diameter 93mm
Tags: Kurimu, Ice Cream, Packaging Design, Japanese, Minimalism, Premium, Artisanal, Minimalist, Culture, Pint
Production Technology: Kurimu's packaging blends traditional and modern techniques. Durable paperboard was chosen for quality, while digital software crafted minimalist illustrations capturing each flavor. Precision offset printing ensured consistent colors, and prototypes were rigorously tested for functionality. This comprehensive approach delivered a visually stunning and cohesive packaging experience for Kurimu ice cream.
Design Challenge: The creative challenge was distinguishing minimalism from oversimplification. Balancing simplicity while conveying essential information without excessive reduction was key. Careful consideration of design elements like typography and iconography maintained visual appeal and informativeness. Iterative testing and feedback refined the design, effectively showcasing Kurimu's premium handcrafted ice cream while embodying minimalism.
Research: Market research and design analysis were conducted to understand ice cream packaging preferences and create a design aligning with the brand's vision and target audience. Competitor analysis and cultural semiotics provided insights into consumer behavior and design trends. This informed approach resulted in a unique packaging design enhancing brand recognition, consumer engagement, and sales.
Inspiration: The inspiration for this project came from Japanese minimalist culture and aesthetics, reflecting Kurimu's premium quality and vision. Extensive research into Japanese design philosophy guided the project, resulting in a harmonious fusion of visual appeal and brand essence.
Project Duration: The project started in August 2020 in Manila, Philippines.
Operation Flow: Interacting with Kurimu's packaging is intuitive and engaging. Customers are drawn to the minimalist design and unique flavor illustrations. Opening the packaging brings anticipation and delight, enhanced by quality materials. The simplicity keeps focus on the ice cream, creating a seamless and enjoyable experience.
Patents: Copyright, Lance Francisco.