Lax Waitohu nā Jonathan Ramirez and Juliana Betancur

Ko te hoahoa Lax Waitohu nā Jonathan Ramirez and Juliana Betancur he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

ParahiWhakairoiro· 2024

Lax Waitohu

nā Jonathan Ramirez and Juliana Betancur

Kiritaki: Written and Drawn Studio

Kaitoa o te A' Design Award Parahi i te Wāhanga Whakairoiro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #158898

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Lax Waitohu

I te tono a te kiritaki kia hangaia he tohu waitohu mō tētahi kamupene kohikohi raraunga me te karere CRM, e whai ana i te āhua matihiko, o te ao hou. Ko te ingoa Lax i puta mai i ChiLax, i ReLax rānei, hei whakaatu i te mārie ki ngā kaiwhakamahi. Hei tāpiri rerekētanga, kei roto te tohu ngākau, hei tohu i te manaaki kiritaki e warewaretia ana i ngā pakihi CRM aunoa. I whakaurua ngā pūkahukahu hei tohu i te hiranga o te raraunga me te matihokatanga. Nō reira, i hono ngā huānga matua, ko te ngākau mō te aroha kiritaki, ngā pūkahukahu mō te raraunga, me te X mō te mārie.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Lax Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Lax Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Lax Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Inenga & Pēketanga: The sizes depend of the media where it is applied
Tūtohu: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Hangarau Whakanao: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Wero Hoahoa: Craft something distinctive that articulates the technology, costumer care and digitalization
Rangahau: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Whakaaweawe: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Roanga o te Kaupapa: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Rerenga Mahi: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Ngā Mema o te Rōpū: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Whakamana Whakaahua: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango