Satine Fresh Milk Te Kōpaki Miraka by Pesign

Satine Fresh Milk Te Kōpaki Miraka by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Satine Fresh Milk Te Kōpaki Miraka

by Pesign

Client: Yili Group

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Te Kōpaki Miraka

Ko Satine Fresh Milk he hoahoatanga kōpaki mō tētahi hua miraka hōu, he mea whakarite motuhake. Ko te ipu he āhua rite ki te kēne miraka, ā, he mea hanga mai i te kirihou PE ka pirau. Ko te whakaahua he pane tarakona e karapotia ana e ngā kapua whai waimarie me ngā puāwai, he tohu tuku iho mō te Tau Hōu. Ko te tikanga poka i whakaawehia e te toi matapihi tuku iho e hanga ana i te tauira ātaahua. Whai muri i te inu i te miraka, ka taea te kōpaki te whakamahi anō e ngā tamariki hei pēke waimarie mō ngā rare, hei rama pō, hei rama hararei rānei. Ko ēnei ara whakamahinga anō e whakaiti ana i te para me te whakaroa i te ora o te kōpaki hararei.

The Recognition

About the A' Design Award Parahi

Ko Satine Fresh Milk Te Kōpaki Miraka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Satine Fresh Milk Te Kōpaki Miraka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Satine Fresh Milk Te Kōpaki Miraka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua