Guijiu Zodiac Series Pounamu Waipiro by Jiarun Lin

Guijiu Zodiac Series Pounamu Waipiro by Jiarun Lin is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2024

Guijiu Zodiac Series Pounamu Waipiro

by Jiarun Lin

A' Design Award Hiriwa Winner in Takai Category

43,745

Verified Award Winner

Verify Award Status for #159094

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guijiu Zodiac Series Pounamu Waipiro

Ko te Rāngai Zodiac a Guijiu he pūhera waipiro whakamaharatanga i hangaia mō te Tau Tarākona o Haina. I ahu mai te āhua i ngā oko uku onamata o Haina me tōna hanganga taringa-rua. He karaihe tioata te ipu, ā, kua hono ki ngā wāhanga konganuku, hei rerekētanga ki ngā oko uku e whakamahia nuitia ana mō ngā waipiro rangatira o Haina. Kua tāia he whakaahua tarākona ki te pango ki runga i te tapanga, ā, ko tētahi wāhanga konganuku āhua-tarākona kei runga i te pōtae hei taputapu whakatuwhera. Ko te teitei o te ipu he 240 mm, ā, ko te roa me te whānui he 110 mm.

The Recognition

About the A' Design Award Hiriwa

Ko Guijiu Zodiac Series Pounamu Waipiro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Guijiu Zodiac Series Pounamu Waipiro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Guijiu Zodiac Series Pounamu Waipiro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a commemorative liquor for the Year of the Dragon by the Guijiu.
Inspired by the classic shape of ancient Chinese amphora vessels, the design incorporates the dragon as a decorative element in the label and the handle of the vessel. The Guijiu embodies nobility. 2024 coincides with the Chinese Year of the Dragon. The dragon holds supreme significance in Chinese culture, further emphasizing the rarity and prestige of the Guijiu.
Dimensions & Packaging: The height of the product is 240mm and the length and width are 110 mm.
Tags: Chinese liquor, traditional Chinese zodiac culture, zodiac dragon, traditional ceramic ware, vessels, high-end liquor
Production Technology: In China, most high-end liquors are stored in ceramic containers. This product uses a crystal material paired with a metal material to exude a luxurious and high-class feel, while standing out among similar products.
Design Challenge: The difficulty in realizing this project was that traditional Chinese sauce-flavor liquor brands tend to use ceramic material as the carrier of the product's cultural essence. The use of crystal glass broke away from the design approach of similar products, and the metal dragon-shaped part at the cap had a unique shape, requiring persuasion for clients to proceed with mold manufacturing.
Research: In the Chinese liquor market, Chinese Zodiac wine is a product that every brand competes to launch. However, most products are styled with figurative representations of the Chinese zodiac, and there is a lack of products that combine simplicity, sophistication, and heritage. This design fills the gap of high-end products of the same type.
Inspiration: The project draws inspiration from the classic ancient Chinese ceramic vessels with a double-ear structure, which have been developed and inherited over thousands of years in China. Combined with the Chinese dragon illustration in ink on the label, it expresses deep cultural heritage. While the intricate metal carving and simple crystal block body of the bottle create a new vitality for the product.
Project Duration: The project started in March 2023, was completed in November 2023 and is scheduled to be available in 2024.
Operation Flow: This design features a dragon-shaped component at the bottle cap that serves as the opening mechanism, while its elegant shape also enhances its aesthetic appeal.