Ko te hoahoa Bedtime Story Te Pouaka Tiakarete Tūmataiti nā Xi Yang he kaitoa whakahirahira o te 2024 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.
HiriwaTakai· 2024
Bedtime Story Te Pouaka Tiakarete Tūmataiti
nā Xi Yang
Kiritaki: Amovo
Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #159310Te Hoahoa
Mō Bedtime Story Te Pouaka Tiakarete Tūmataiti
He hoahoa pouaka tēnei mō tētahi raupapa tiakarete kounga teitei. Ko ngā hoahoa i runga i te pouaka waho e tohu ana i te wheako reka motuhake o ia hā tiakarete: ahakoa he kanapa, he hihiri, he muna rānei, he rerekē rānei. Kāore pēnei me te nuinga o ngā pouaka tiakarete e whakamahi ana i ngā tauira kai mārama hei huānga ataata hei whakaatu i te hā o te hua, engari ko tēnei raupapa e kawe ana i ngā hononga whānui me ngā nekehanga kare-ā-roto i puta mai i te reka, mā ngā hoahoa rerekē e whai āhua kōrero ana.
Te Whakamihi
Mō te A' Design Award Hiriwa
Ko Bedtime Story Te Pouaka Tiakarete Tūmataiti te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Bedtime Story Te Pouaka Tiakarete Tūmataiti he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Bedtime Story Te Pouaka Tiakarete Tūmataiti he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor—be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.
- Inenga & Pēketanga
- 19X7X4.5CM
- Tūtohu
- Chocolate, Gourmet Chocolate
- Hangarau Whakanao
- The packaging of this series uses special paper with a metallic texture, printing large areas of black patterns, creating a strong visual contrast.
- Whakaaweawe
- Inspired by bedtime stories from childhood, each story is imaginative, just like every piece of chocolate has its own unique flavor, each piece of chocolate tells a story. Tasting chocolate is like being slowly led into a mysterious realm, where taste memories are awakened and imagination unfolds.
- Roanga o te Kaupapa
- The project started in Beijing in April 2022 and concluded in May 2022. It was launched in the Chinese market in January 2023.
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