Hangzhou Scenery Te Mahi Matua: Te Pūkoro Wai Kōhatu by Peng Guozhi

Hangzhou Scenery Te Mahi Matua: Te Pūkoro Wai Kōhatu by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Hangzhou Scenery Te Mahi Matua: Te Pūkoro Wai Kōhatu

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Te Mahi Matua: Te Pūkoro Wai Kōhatu

Ko Hangzhou Scenery he raupapa pūkoro wai kōhatu e ahu mai ana i te pātara karaihe. Ko te pātara he 60 mm te whānui, 60 mm te hōhonu, me te 210 mm te teitei, ā, e mau ana i te 318 mirilita. Ko te āhua angiangi e tautoko ana i te pupuri ngāwari. Ka whakamahia te karaihe hei whakakapi mō te kirihou, nā reira ka taea te whakamahi anō i te pātara, ā, ka whakaitihia te para. Ka hangaia ngā tapanga mā te tā wera-whakawhiti, ā, ka hipoki i tētahi wāhanga nui o te karaihe. Ko ngā whakaahua e whakaatu ana i ngā tohu rongonui o Hangzhou, Haina, tae atu ki te Roto o te Uru (West Lake), te Awaawa Nui (Grand Canal), me te Papa Rēhia Repo o Aotea o Xixi (Xixi National Wetland Park).

The Recognition

About the A' Design Award Parahi

Ko Hangzhou Scenery Te Mahi Matua: Te Pūkoro Wai Kōhatu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hangzhou Scenery Te Mahi Matua: Te Pūkoro Wai Kōhatu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hangzhou Scenery Te Mahi Matua: Te Pūkoro Wai Kōhatu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi