Prominent Chicheng Mahi Matua: Te Whakapaketanga Taonga Kōmuri by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2024
Prominent Chicheng Mahi Matua: Te Whakapaketanga Taonga Kōmuri
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award Parahi Winner in Takai Category
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- Verified Award Winner
- Verify Award Status for #159137
The Design
About Prominent Chicheng Mahi Matua: Te Whakapaketanga Taonga Kōmuri
Tuhinga Pukapuka: Ko Prominent Chicheng he hoahoatanga whakapaketanga taonga kōmuri i whakaarohia mai i te ahurea parahi o Haina. Kei runga i te uhi he tohu tākiri taika i tāraitia ki roto (intaglio), he tohu o mua mō te maia me te tiaki. Kua whakakotahitia te rākau, te pepa, te hiako, te kākahu me te whakarewa rino, ā, ka whakamahia te whakairo hihi rama (laser engraving) i te hanganga. E whai ana te hanganga i ngā tikanga tuitui rango-me-poka o nehe, nā reira ka taea te whakahiato, te wetewete, me te rongoā o te pouaka mā te ngāwari. Ko ngā waewae tautoko ngoikore kua whakauruhia hei whakarite kia mārō te whakapae. Kua whakaurua hoki he pēke whakatakoto hiako, he papa inu, me tētahi tūru whakamahi maha.
The Recognition
About the A' Design Award Parahi
Ko Prominent Chicheng Mahi Matua: Te Whakapaketanga Taonga Kōmuri te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Prominent Chicheng Mahi Matua: Te Whakapaketanga Taonga Kōmuri he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Prominent Chicheng Mahi Matua: Te Whakapaketanga Taonga Kōmuri i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
- Dimensions & Packaging
- Length 165mm * Width 133mm * Height 60mm
- Tags
- Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
- Production Technology
- Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability. - Design Challenge
- 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
- Research
- The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
- Inspiration
- "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
- Project Duration
- The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
- Operation Flow
- Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
- Team Members
- Peng Yin
Chun Wu
Linlin Li
Zhihong Chen - Image Credits
- Chushan Design
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