Doritos Solid Black 2023 Mahi Matua: Kōhanga Kai nā PepsiCo Design and Innovation

Ko te hoahoa Doritos Solid Black 2023 Mahi Matua: Kōhanga Kai nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2024

Doritos Solid Black 2023 Mahi Matua: Kōhanga Kai

nā PepsiCo Design and Innovation

Kiritaki: PepsiCo

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #159599

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Doritos Solid Black 2023 Mahi Matua: Kōhanga Kai

Kōrero Pukapuka: Ko Doritos Solid Black 2023 he hoahoatanga kōhanga kai o te putanga tāpui i hangaia mō tētahi kaupapa waitohu kai iti hei tautoko i ngā kaiwhakaputa auaha me ngā kaiwhakaputa panonitanga Mangumangu. I whakawhānuihia te raupapa ā-tau nei hei papa mahi tahi e whakanui ana i ngā kaituhi toi Mangumangu. Nā Mz. Icar te mahi toi i hanga, he rōpū toi ā-maha-kaupapa ingoa-kore e nōhia ana e ngā wahine Mangumangu. Kātahi ka whakawhānuihia te mahi toi nei kia noho hei pūnaha tuakiri ātaahua whānui, e whakamahi ana i ōna tae me ōna whakairoiro ki runga i te kōhanga, tētahi pouaka mō ngā kaiwhakaawe, me ngā taonga hokohoko anō hoki. Ko te āhua o te pouaka he tapatoru-ā-rārangi, i ahu mai i te tapatoru waitohu.

Te Whakamihi

Mō te A' Design Award Rino

Ko Doritos Solid Black 2023 Mahi Matua: Kōhanga Kai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Doritos Solid Black 2023 Mahi Matua: Kōhanga Kai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Doritos Solid Black 2023 Mahi Matua: Kōhanga Kai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As part of SOLID BLACK®, our ongoing DORITOS® initiative that supports Black innovators and changemakers, we’ve scaled our annual limited edition series into a collaboration-driven platform that amplifies Black artists. For the third DORITOS® SOLID BLACK® series, we commissioned Mz. Icar, an anonymous interdisciplinary arts collective composed primarily of Black women, to create the artwork for our limited-edition packaging.
Whakaaweawe: We then extended the artwork by Mz. Icar to a complete visual identity system that brought the piece’s palette and graphics to packaging design, an influencer kit, and merchandise. The iconic DORITOS® triangle inspired the kit’s pyramid shape and its luxe stationery that highlights how each of our 2023 Changemakers is igniting positive change and making a bold social impact.

Pānuitia te Pānui Pāpāho

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