Ko te hoahoa Mirinda Global Refresh Te Whakahōu o te Ao mō te Kōpaki Inu nā PepsiCo Design and Innovation he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.
RinoTakai· 2024
Mirinda Global Refresh Te Whakahōu o te Ao mō te Kōpaki Inu
nā PepsiCo Design and Innovation
Kiritaki: PepsiCo
Kaitoa o te A' Design Award Rino i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #159631Te Hoahoa
Mō Mirinda Global Refresh Te Whakahōu o te Ao mō te Kōpaki Inu
He hoahoa kōpaki inu a Mirinda Global Refresh i hangaia mō tētahi waitohu inu waikorohū. Ko te kōpaki nei e whakaatu mārama ana i tētahi tirohanga hou, kē anō, mō te waitohu i roto i te wāhanga inu waikorohū. He hihiko, he ao hou, he auaha te reo ātaahua, i whakawhanakehia kia hāngai ki ngā hiahia o te hunga rangatahi, hunga matatau ki te ao matihiko, me te hunga e aro nui ana ki te āhua ataata. E whakaata ana hoki te hoahoa i te kōrero tuku iho o te waitohu mō ōna reka hua rākau hou, whakamīharo. Ko te whāinga o tēnei āhua hou he whakapiki i te mōhiotanga a te iwi, me te āwhina i te waitohu kia tū motuhake ai i roto i te mākete o ēnei rā.
Te Whakamihi
Mō te A' Design Award Rino
Ko Mirinda Global Refresh Te Whakahōu o te Ao mō te Kōpaki Inu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Mirinda Global Refresh Te Whakahōu o te Ao mō te Kōpaki Inu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Mirinda Global Refresh Te Whakahōu o te Ao mō te Kōpaki Inu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Whakaaweawe
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
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