Mirinda Plus Restage Mahi Tuatahi: Kōpaki Inu by PepsiCo Design and Innovation

Mirinda Plus Restage Mahi Tuatahi: Kōpaki Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2024

Mirinda Plus Restage Mahi Tuatahi: Kōpaki Inu

by PepsiCo Design and Innovation

Client: PepsiCo

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #159637

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Mahi Tuatahi: Kōpaki Inu

Kuputuhi Pukapuka: Ko Mirinda Plus Restage he hoahoa kōpaki mō tētahi waireka reka hua e hokona ana i Ihipa. Ko te waireka te inu rongonui rawa atu i ngā huihuinga motuhake me ngā hui pāpori i Ihipa, i te nuinga o ngā tāngata kāore e inu waipiro. Kei roto i te Mirinda Plus he waireka me tētahi wāhanga iti o te wai hua, e tika ana mō aua momo huihuinga. Ka whakamahi te kōpaki i tētahi pūnaha tuakiri ātaahua e mātoro ana kia whai pānga ai i te awatea me te ahiahi. Mā te hoahoa e whakatū a Mirinda Plus hei putanga pakeke ake o Mirinda, he waireka reka hua e mōhiotia ana huri noa i te ao.

The Recognition

About the A' Design Award Parahi

Ko Mirinda Plus Restage Mahi Tuatahi: Kōpaki Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Mirinda Plus Restage Mahi Tuatahi: Kōpaki Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Mirinda Plus Restage Mahi Tuatahi: Kōpaki Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release