Pepsi Super Bowl LVII Alumitek Te Mahi Matua: Te Whakapaketanga Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Takai Competition Category.
ParahiTakai· 2024
Pepsi Super Bowl LVII Alumitek Te Mahi Matua: Te Whakapaketanga Inu
by PepsiCo Design and Innovation
Client: PepsiCo
A' Design Award Parahi Winner in Takai Category
Verified Award Winner
Verify Award Status for #159650The Design
About Pepsi Super Bowl LVII Alumitek Te Mahi Matua: Te Whakapaketanga Inu
Kōrero Pukapuka: Ko te Pepsi Super Bowl LVII Alumitek he pounamu inu i hangaia mō tētahi kaupapa whutupōro nui i whakahaeretia i Phoenix, Arizona. Ka ahu mai te hoahoa i te whenua koraha e karapoti ana, e mōhiotia ana mō tōna rangi whānui me ōna tipu me ōna kararehe motuhake. He whakarōpūtanga tae kanapa e neke ana mai i te pango ki te waiporoporo ki te karaka, e whakamahara ana ki te putanga o te rā i Arizona. I whakanuia ngā āheinga tā kia hangaia ai he ariā hōhonu. Kua whakatakotoria ngā tohu whakaata puta noa i te āhua koraha o ngā kākaho me ngā rākau iti, hei whakanui i ngā kararehe o te rohe pēnei i te kaiote, te nakahi me ngā manu.
The Recognition
About the A' Design Award Parahi
Ko Pepsi Super Bowl LVII Alumitek Te Mahi Matua: Te Whakapaketanga Inu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi Super Bowl LVII Alumitek Te Mahi Matua: Te Whakapaketanga Inu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Pepsi Super Bowl LVII Alumitek Te Mahi Matua: Te Whakapaketanga Inu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
- Inspiration
- Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.
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